‘Buttercup Land’ Illustrated Board Game

When the Drybar team got in touch, I loved hearing their creative ideas for rewarding staff… board game style!

And because their employees are visually smart (as well as expert at making others feel good) it was crucial to deliver this motivation and appreciation messaging with sincerity and style. The perfect place for my lettering and illustration to do the talking.

Together we created Buttercup Land- an imaginary path brimming with real life rewards. Team members got to mark their place along the chart, with healthy competition and team-play encouraged along the way.

Customisable design meant that the game could be easily adapted for different staff recognition schemes and tailored to suit individual stores and teams. And incorporation of brand colours and themes was an extra touch I added, to inspire a sense of belonging and alignment with company values of fun, kindness and positivity.

This project ideally suited my knack for crafting pieces that look spontaneous and vibrant, yet are secretly fiddly and tightly organised; bringing joy to my inner nerd. It’s so satisfying, working with love and precision to arrive at an outcome that looks effortless.

Let’s Create Together

If you’re looking for something unique, something that speaks to your brand and your team, let’s work together. Whether it’s a custom illustration, a hand-lettered piece, or a vibrant digital collage, I’m here to bring your vision to life. Let’s create something magical, something that will leave a lasting impression.