Buttercup Land Interactive Game Poster

When the Drybar team approached me, I was thrilled to bring their creative vision to life through the Buttercup Land interactive game poster. This custom board game illustration was designed to enhance employee engagement by providing a fun and rewarding experience.

Recognising that their employees are visually smart (as well as expert at making others feel good) it was crucial to deliver this motivation and appreciation messaging with sincerity and style. The Buttercup Land interactive game poster provided an ideal platform for hand lettering and whimsical illustrations to shine.

The Buttercup Land poster presents an imaginary path brimming with real life rewards. Team members get to mark their place along the chart, with healthy competition and team-play encouraged along the way.

Customisable design meant that the game could be easily adapted for different staff recognition schemes and tailored to suit individual stores and teams. And incorporation of brand colours and themes was an extra touch I added, to inspire a sense of belonging and alignment with company values of fun, kindness and positivity.

Using whimsical hand lettering and numbering I was able to communicate in a warm tone of voice. With unique textures elevating the illustration by adding depth and character, making the game poster not only visually appealing but also emotionally engaging for the employees.

This project ideally suited my knack for crafting pieces that look spontaneous and vibrant, yet are secretly fiddly and tightly organised; bringing joy to my inner nerd. It’s so satisfying, working with love and precision to arrive at an outcome that looks effortless.

Let’s Create Together

If you're seeking whimsical illustration with clever organisation, let's collaborate. Whether it’s a hand-lettered piece, or a vibrant digital collage, I’m here to bring your vision to life.