National Geographic Traveller City Maps

National Geographic Traveller Magazine is renowned for compelling stories and visuals so when they invited me to become a regular contributor, I knew they’d be seeking a fresh twist! My vibrant style was just the ticket for their series featuring a new city map illustration each issue.

Painting a Picture of Adventure

This series took the reader on a journey, exploring some of the world's most iconic cities, guided by the insights of a local writer. Each map served as a visual companion to the text, and worked in collaboration with the writer's unique voice. It’s a perfect partnership when illustration not only keeps readers engaged but also entices them back for the next issue with intriguing visuals that spark curiosity and interest.

Peeling Back the Layers of the City

The challenge lay in captivating the magazine's adventurous readers by peeling back the layers of well-worn image, but without losing that famous essence. Frequently, the focus was on trendy or up-and-coming neighbourhoods, so the homework felt less like research, and more like tapping into the latest… je ne sais quoi! To portray these places, I montaged imagery, texture and urban hand lettering to craft an impression, rather than drawing a specific landmark. Different layers turning each map into an aspirational story, waiting to be explored.

Hand-Lettering: The Local Vernacular

Embracing the 'outsider' role, I dive into observing distant lands with fresh eyes. As contradictory as it sounds,I feel that distance helps bring me closer to a place's essence. The outsider’s gaze is a superpower to an illustrator! It’s a fresh vantage point, helping me uncover those unique quirks and cultural nuances that stand out precisely because they're unfamiliar.

In this way, I love to draw inspiration from the typography spotted in architecture, local storefronts and signage, when I’m hand lettering. It feels like expressing the words and names in a sympathetic vernacular, letterforms mixing like voices! These influences all contributed to city maps that don’t just guide you from A to B, but that shares the secret lowdown on alleyway bars and the tastiest street food!

A Palette of Local Inspiration

From shades of flora, light, and architectural tones, a spectrum of colours would jump out as I researched. I then carefully curate a palette of interacting hues that reflected the unique character of the environment.

I’m really proud of my collaboration with this title, as an example of how exciting and memorable visuals can fostering a connection with readers. Each city's distinct history, and character were embodied in my illustrations creating a showcase of cultural diversity; aligning with the magazine's brand essence and enhancing the content visually.

Let's Create Together

If you're ready to explore the world of illustrated maps, I'd love to hear from you. Whether you're a publisher, a marketing firm, or a fellow creative, let's collaborate to bring your vision to life. Together, we can create visuals that guide, inspire, and leave a lasting impression.