Custom Museum and Gallery City Map Illustrations
In this project, I created custom museum and gallery city map illustrations to form the heart of the Museums Association Annual Conference's visual identity, in Glasgow and Manchester. These maps encapsulated the vibrant spirit of the host cities through dynamic colours, unique lettering, and lively textures, creating intricate and engaging scenes.
Capturing the Event's Essence
The illustrations needed to reflect both the event's character and the city's personality. By blending vivid hues, distinctive lettering, and energetic textures, I developed a richly detailed visual narrative.
The initial task was to design a captivating cover for the conference guide, featuring the museum and gallery city map illustrations as the focal point. I also wanted to shine a bright light on the hidden excitement within each museum site. I used kaleidoscopic colour and clashing texture to make even the most solemn Victorian facade go electric.
Visual Storytelling: Layers of Discovery
Peer closer still, and you'll discover a bustling community of tiny people, and local tales interwoven into the map's design (see if you can spot the little L.S.Lowry figures within the Manchester art!). Attendees could uncover these details as they explored the artwork. It felt like the perfect analogy for the themes of experiential learning and exploration… topics always on the agenda at a Museums Conference!
Beyond the Cover
Beyond serving as guides, the illustrations appeared in various event materials such as banners, invitations, and presentations. The vintage textures and vibrant palettes not only enhanced the aesthetic but also established a cohesive visual identity that resonated with participants, marking the conference with a distinctive visual signature.
Engagement through Visual Storytelling
As the conference unfolded, the illustrations did more than decorate—they engaged. They turned facts and figures into visually memorable moments, making complex information more accessible and memorable.
Maps with a Life of Their Own
Witnessing the map's impact on engagement was really rewarding. The illustrations played a pivotal role in fostering social media interaction, as attendees shared their conference experiences online, prompted by the vibrant visuals.
The maps seemed to take on a life of their own, connecting with the audience and enriching the event experience.
Are you ready to transform your event into an unforgettable visual experience?
Get in touch if you're seeking custom city map illustrations: designed to capture the essence of each location by blending vibrant colours and vintage textures. Let's collaborate to create something visually captivating!