Illustrated World Map of Texas Fans
With a blend of nostalgia and news, a University Magazine is one of the best ways to connect with alumni.
The Challenge: Connecting Alumni Across the Globe
As a bridge between students past and present, it’s the ultimate networking tool. Connecting the academic with the professional, opening up real world opportunities and sometimes even improving University donor engagement.
And whilst it’s easy and practical to share visuals from campus and current student achievements, how can Universities make their old graduates also feel included and represented on the pages? When they’re scattered across the globe, with diverse backgrounds, different interests, and varying levels of connection to the alma mater?
Scenes that Can’t be Captured by Camera
For instance, try to picture this: an international audience of University of Texas fans (alumni living all over the world) tuning in to watch their team, across timezones day and night. It's a challenging scene to imagine? Let alone capture in a photograph. However, when it comes to representing complex concepts visually, illustration has the answers!
Which is why Alcalde Magazine approached me with this exciting brief; to depict a global audience united by a singular passion.
The subject was a perfect match for my skills of making complicated look carefree. The layout called for an oval projection world map illustration that needed accurate annotation. But my playful lettering and bold illustration style meant that the spread kept its energy and play! Essential for the tailgate party vibes and sporty excitement the feature was all about. And an eye-catching, relatable way to evoke positive emotions and memories, encouraging alumni to stay involved.
Join the Journey
If you're a corporation, business, design group, publisher, marketing firm, or part of the travel industry, and you're seeking illustrations that convey information and communicate brand messages persuasively, I'd love to hear from you. Together, we can bring your vision to life through visuals that inspire warmth and create emotional connections.